Confirmed on the device
Every push carries a small marker. The SDK reports a receipt when it arrives, so “received” is shown apart from “accepted by Google or Apple”.
Goals
Pick a goal event and a window, such as a purchase within 24 hours. A conversion is that device firing the event in time.
Hold-out groups
Hold back 1 to 50% of the audience. They are never sent to and never charged, and the campaign page shows the lift against them.
A/B tests
Try versions on a slice of the audience, and the winner goes to everyone else.
Revenue
Purchases tracked from the SDK or your server are credited to the last campaign opened within 24 hours.
Uninstalls
When a provider reports a dead token, Perchpush records an uninstall and removes the device.